The opportunity

We are currently looking for a Marketing Manager, to join our office in Pune.

Some of your responsibilities will include:

• Create valuable and appealing content that attracts and converts our target groups
• Craft strategies that include Digital, Advertising, Communications, Brand collaterals and Creatives
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Prepare and observe the marketing budget on a quarterly and annual basis and allocate funds wisely
• Develop strategic relationships and partner with key industry players, agencies and vendors
• Build brand awareness and positioning
• Recognize deficiencies in existing marketing campaigns and develop practical solutions within the budget
• Communicate with senior management about marketing initiatives and project metrics, as well as to brainstorm fresh strategies
• Develop a social media strategy using all relevant platforms to reach our target audience
• Organize conferences, trade shows, and major events
• Develop and plan content for key initiatives and campaigns
• Develop and advise on new content approaches for channels
• Ensure content is planned and scheduled in Adagrad’s social media management tool
• Plan and execute strategies for major brand initiatives and campaigns.
• Assist with management of social media advertising strategies for channel
• Evaluate social media marketing data and develop ROI strategy for key stakeholders
• Passionate about digital media, consumer engagement, and talent attraction.
• Outstanding written and oral communications, a generous aptitude to learn the organization’s pattern of communication and our client's motivation
• Be updated with the competitor’s social media channels and content flow
• Work on daily monitoring and engagement of the Adagrad’s accounts
• Connect with the brand and internal content approval and other teams as part of the process
• Publish content over social media and secondary channel
• Understanding the keywords and other SEO practices
• Experience working with website content management systems (WordPress, Adobe, etc.)
• Understanding of measurement and analytics of social media and website content
• Enable content creation & community management across EY social media channels
• Work with teams to implement and monitor social media campaign

Skills and attributes for success

To qualify for the role, you must have

• 3 to 4 years of relevant experience
• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field (MBA preferred)
• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proficiency in online marketing, including social media, and content marketing
• Excellent communication and decision-making skills
• Proven experience in identifying target audiences and in creatively devising and leading marketing campaigns that engage, educate and motivate
• Deep understanding of public relations
• Ability to quickly adapt to change
• Proficiency in working with metrics and processing figures with spreadsheets
• Experience in coordination & stakeholder management
• Technologies and Tools
  • MS Office — Word, PowerPoint, Excel
  • WordPress, Adobe